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Shephard Group is trusted by the world’s leading defence companies to build awareness and recall across the capability areas shaping the future of air warfare.
Our solutions combine editorial credibility, targeted distribution and performance optimisation. Each format can operate independently or be integrated into a structured campaign through the Shephard Engagement Engine.
Long-term, high-impact strategic alignment
Be at the centre of the world's premier air shows
Contextual alignment with deep-dive technical reports
High-production storytelling for C-suite engagement
Thought-leadership and direct audience engagement
Other solutions are available. Contact us to discuss your options for an optimised campaign.
Since 1981, Shephard Group has delivered marketing solutions and market intelligence across the defence sector, with particular strength in air domain markets spanning fixed-wing aircraft, UAV systems, and advanced aerospace technologies. Our expertise is trusted globally for its deep understanding of specialist air and defence audiences. Our Engagement Engine provides a structured, scalable framework that combines precise audience targeting, multi-format content and performance insight to turn campaigns into sustained defence-sector influence.
Tailoring our defence sponsored content and marketing solutions to meet your business needs, ensuring you get the very best from your investment
We consult to define your specific objectives and needs, determining how we can help you.
We recommend solutions tailored to your audience and demonstrate their effectiveness
We establish a clear delivery plan and success metrics, followed by a seamless handover to our dedicated client team.
Your campaign is executed, with continuous monitoring to ensure it operates to plan.
We provide ongoing engagement and detailed analytics, offering strategic advice to maximise your impact.
The Ukraine conflict has highlighted the strategic importance of “Light Forces” – rapidly deployable dispersed units, able to conduct an expanding range of mission sets. What technologies and equipment are needed to ensure their success in combat?
Brought to you in partnership with ST Engineering
Pearson Engineering’s home, Armstrong Works, has been an engineering hub for almost 200 years, delivering critical capabilities for the UK Armed Forces and customers around the globe. The company is now investing for the future, to meet customers’ evolving requirements for a battlespace defined by data and autonomous systems.
Brought to you in partnership with Pearson Engineering
Laser-based air defence is moving from promise to deployment as global threats evolve. In this special podcast, we explore how high-energy laser systems are reshaping interception strategies.
Brought to you in partnership with Rafael
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